Founded in 1986

Our founder, Robert King of St. Petersburg, Florida, created the first Ident-A-Kid card in 1986 after he heard that a friend of his had lost her son while shopping at a mall. She said that she “just turned away for a second and he was gone." In the moments that followed, she was unable to describe her son to authorities because near-hysteria had rendered her speechless. Fortunately, her son was found a few stores away seemingly unaware of what his mother had just been through.

Within months of Mr. King providing the original child ID cards to friends and neighbors, a local elementary school volunteered to be the first school in the country to offer the Program on a "Parent Option Basis". As the Program grew, people in other communities started contacting Mr. King about obtaining an Ident-A-Kid card for their children. Since then, the interest in our Program has been overwhelming and continues to grow.

Today, Ident-A-Kid is still based out of St. Petersburg, Florida and has over 200 Program Directors throughout the United States and Internationally, serving thousands of communities. In fact, Ident-A-Kid’s services are now offered to over 7 million parents annually.