As one of America’s most responsive, respected and ardent advocates of child safety, Ident-A-Kid is committed to ongoing educational and safety initiatives that offer parents and schools effective tools and knowledge to keep kids safe.

There’s no bigger fear for a parent than to lose a child. Most parents are very responsible with their children, keeping them close and under constant supervision. However, there are those moments when parents can be distracted and within seconds become faced with the immediate terror of a lost child. The fact is child abduction is on the rise and abductors are very cunning in their ability to lure children or find them when they may be vulnerable or alone. As children grow and become more independent, it is increasingly difficult to keep a watchful eye on them. The stories of child abduction have become disturbingly common, “I thought my child was playing at the neighbors house”, “They never came home from school” or “We were shopping at the mall”. The problem of child abduction is real and even the best of parents are faced with the guilt that their child is missing, perhaps abused or even deceased.

At Ident-A-Kid, our core mission is to raise the level of awareness of child safety and provide parents with proactive measures to keep their children safe. Through our hundreds of local program directors and a host of national and local partnerships, America’s parents are more prepared than ever with Ident-A-Kid’s Immediate Response Card in their wallet or purse. When every minute counts, they can help local law enforcement instantly dispatch recovery efforts with a recent photo, thumbprint and identification information.